VOLKSWAGON

TRANSFORMING ELECTRIC, TOGETHER

SHIFT BRAND PERCEPTION

VW business is focusing heavily on their transformation to sell electric vehicles and provide outstanding customer service to improve loyalty for all.
The two areas of content for the conference must include:
1: Communicate Volkswagen brand strategy and how to action it for 2025
2: Recognise and celebrate top performers in our Retailer Network

The event needs to embody our brand values and build confidence to our dealers – demonstrating quality, innovation and sustainability.
We are looking for a solution that really stands out, creating a guest experience that will inspire the network to align with our strategy.

OBJECTIVE

Your goal is transforming all your cars to electric.

To do this you need to work together so everyone is on the same journey as you.

The following concepts tell this story using smart innovative ways to inspire your loyal dealers,
building stronger connections and showing you care about our world.

VISION (part of my creative response)

TRANSFORMING YOUR DEALERS

Electric about accomplishments. Celebrating exceptional sales figures.

Electric with the people. Networking with the extended VW family.

Electric about the VW brand. Anticipating the ID product line.

Electric from the event. Enjoying a consistent, connected and motivational experience.

Electric about the future. Embracing the Brand Plan for 2025 and beyond.

ROLE Creative Director

AGENCY ENERGY

MEDIA Creative Strategy / Creative Lead / 2D Design / Pitch Deck