TIKTOK

MOVERS & SHAKERS RECREATE CANNES 2023

The definition of creativity is changing all the time, it is no longer confined to the art of storytelling. To create authentic and meaningful connections with consumers in this disrupted and dis-intermediated world the industry needs to understand what consumers need. Every year, Cannes Lions explores the value of creativity in the current climate, from product and service development to the creative strategy, execution, and impact. Cannes Lions is where you find a one-of-a-kind experiences to learn, network and celebrate.

THE TASK

Develop a creative concept with inclusive brand space that integrates the TikTok creator community (400 people).

Educate the TikTok business and marketing products with a hands-on experience that's entertaining for clients and creative agency's.
Real content and inspirational activations for all generations, that brings joy for everyone.

OBJECTIVES

Showcase TikTok products.

Create spaces that excite and invite people to get involved, including panel discussions and live entertainment.

Budget £500k.

ROLE Creative Director

AGENCY Private Project

MEDIA Creative Strategy / Branding and Digital Design / Social Engagement / Interactive Environment

EXPERIENCE