SAMSUNG GALAXY S10

NDA PRESS EVENT

MY ROLE

Senior Art Director & Designer

THE AGENCY

Smyle

THE CHALLENGE

Deliver pre-launch briefing event for the Samsung Galaxy S10 and celebrate the brand story ‘10 years of innovation with Galaxy’. Drive meaningful content creation, media engagement, and reinforce Samsung’s premium leader position in the global market.

MY APPROACH

I creatively lead the ideation and strategy of the briefing 7 product reveal, demonstration zones and graphic walkways of this experience. Underpinning Samsung’s Brand message “Do what you can’t” I researched unique ways to intrigue the media, create interest and get involved with the device and features in ways that at first seemed impossible from an infinity room to show the Vision Experience for the camera’s 6 featrues ... to ferro fluid booth forming 10 when you connect two phones to Power Up as an example.

 

THE EFFECT

Samsung signed off five key ideas after the first presentation.

© 2015 by Sarah Doyle