SARAH MARIA DOYLE
ASSOCIATE CREATIVE DIRECTOR
SAMSUNG GALAXY S10
NDA PRESS PREVIEW
I creatively lead the ideation of this experiential approach to brief media on the key features of the S10, through innovative product demos and hands-on experiences. These included a mirrored Infinity Booth with multicolour LED lighting to showcase the camera modes and a Magnetic PowerShare demo to visually represent the electromagnetic transfer of the S10’s Power Share function. The wider environment was created using bold colour blocking and styled dressing, both reflective of the devices key colours to create the perfect backdrop for press content capture and interviews.
ROLE Creative Director / Designer / Copywriter
MEDIA Branding / Content / Experiential
RESULTS The first presentation to Samsung was so on point we had the hero concept and several key demonstration sign off that day. Following the event over 800 articles where written that week. Requests to repurpose the designs and activations for future launchies.