OATIBIX

MOATIVATING UK

A new generation. A new attitude. A little more MOATIVATION.

I re-launched Oatibix with a bold new purpose: to bring a healthier, more active routine back to British mornings.

With an iconic ambassador at the heart of the campaign, I created a fun, inclusive platform bringing together a diverse mix of ages and abilities — encouraging people to get active, stay social and start the day with a nourishing breakfast.

From everyday movement to local community activity, MOATIVATING UK makes healthy mornings feel accessible, social and genuinely fun.

Keep active. Keep social. Eat well. Keep MOATIVATING.

ROLE Creative Director / Graphic Designer / Copywriter

AGENCY Delta Group

MEDIA Interactive Shopper Journey / Social Adverts / In-store Activations

THINKING