JERK & BEYOND FESTIVAL
A CARIBBEAN TASTE SENSATION
The first ever 3 day Caribbean Food & Rum Festival at Old Spitalfields Market, London
This was a personal project of mine liasing directly with the clients who had never organised an event before on a shoe-string budget and short timescale. I took them on the creative journey and exploration to showcase and introduce the Caribbean Food / Rum / Soul to a new market. The brand look and feel was designed to celebrate this by using colourful imagery to highlight a taste sensation with modern typography that would appeal to all tribes.
ROLE Creative Director / Designer / Copywriter
CLIENT Limin' Restaurant
MEDIA Branding / Content / Experiential / Social / OOH
RESULTS First time Spitalfields had to be sectioned off for overcrowding