SARAH MARIA DOYLE
ASSOCIATE CREATIVE DIRECTOR

AS INDIVIDUAL AS YOU ARE

I creatively led the ideation of the customer journey and key touch points to amplify the experiential activation for the customer and drive footfall in the O2 store. Taking the ATL campaign message ‘As Individual As You Are’ I explored fun and innovative ways we could take over the retail floor space to wow the customer to get involved and explore the iPhone. From a giant pin booth that you can walk into and have your picture taken by an Angel and share. To pre-orders activations where you have a 3D scan of your head - when the time comes for you to collect your phone will give you a 3D printed model of mini-you. On the day of the launch we made bespoke 3D portraits as candy lollipops.

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ROLE Creative Lead 

AGENCY TC Communication

MEDIA Content / Experiential / Retail / Social 

RESULTS 504% increase in footfall