SARAH MARIA DOYLE
ASSOCIATE CREATIVE DIRECTOR
WHAT COLOUR IS YOUR LIFE?
Celebrating Genio's new colour range and social chat I created an advert that was dynamic and colourful, making the phone the hero with a boy meets girl social story! A new for Samsung Product launches. This is was backed up with a pre-launch activation campaign to drive footfall to the designated stores, another new. I noticed each store had its own brand colours that matched Genio's colour range, why not get get passing consumers involved by asking them... 'What colour is your life?’ come in and support your tribe colour. Making the mobile stores look like they are competing with one another. I created ambient window covers to shout out why their colour is best. Once you have pre-ordered your device you'd get a Genio Goody bag, packed with fly posters, pens, t-shirts and stencils and a limited edition code. With this code you can log onto Genio's microsite - using the digital colour coded alphabet you can send messages to your friends to join your tribe on Genio's social sites - anyone who's responds or uploads a tribe colour get's put into the draw to win more Genio goodies.
ROLE Senior Art Director / Copywriter
AGENCY Cheil Global
MEDIA Content / Design / Digital / Retail Promotions / Experiential / Social / OOH
RESULTS The first ambient display used by stores and digital campaign that drove footfall up by 45%