WHAT COLOUR IS YOUR LIFE?

MY ROLE

Senior Art Director & Designer

 

THE AGENCY

Cheil, London

THE CHALLENGE

Create a through the line campaign that celebrates the colourful product range of Genio by Samsung Mobile. While waiting for the HQ advertising campaign to be decided. I was asked due to deadlines to created a pre-launch activation campaign to tease the consumers before launch.

 

MY APPROACH

Putting people first we asked them to ‘colour your life’ and select what tribe of colour you are and pre-order your device. Making the mobile stores look like they are competing with one another. I created ambient window covers to shout out why their colour is best. Once registered you can send a colour coded messages to your friends to join your tribe - crack the code by signing up on Facebook and Samsungs Microsite.

THE EFFECT

Samsung HQ loved the idea of challenging people and stores for a pre-launch as it created great data capture of what phone was popular and how many they need to produce. What colour is your life? Was also the chosen big idea and key elements of this campaign was activated.

 

SAMSUNG GENIO

© 2015 by Sarah Doyle