WHAT COLOUR IS YOUR LIFE?
While waiting for the HQ advertising campaign to be decided. I was asked due to tight store deadlines to create a pre-launch activation campaign to drive footfall to the designated stores. I came up with the idea to use the store brand colours to promote Genio's colour range by asking the passing consumers... 'What colour is your life?’ come in and support our tribe. Making the mobile stores look like they are competing with one another. I created ambient window covers to shout out why their colour is best. Once you have pre-ordered your device you'd get a goody bags with fly posters, pens, t-shirts and stencils and a limited code for you to you can log in to the Genio's microsite - using the digital colour coded alphabet you can send messages to your friends to join your tribe on Genio's social sites - crack the code and you'll be let in and be in a draw to win a Genio device.
ROLE Creative Lead
AGENCY Cheil Global
MEDIA Content / Design / Digital / Retail Promotions / Experiential / Social / OOH
RESULTS The first ambient display used by stores and digital campaign that drive footfall to the stores by 45%