WHAT COLOUR IS YOUR LIFE?
While waiting for the HQ advertising campaign to be decided. I was asked due to tight store deadlines to create a pre-launch activation campaign to tease the consumers before launch. Putting people first we asked them to ‘colour your life’ and select what tribe of colour you are and pre-order your device. Making the mobile stores look like they are competing with one another. I created ambient window covers to shout out why their colour is best. Once registered you can send a colour coded messages to your friends to join your tribe - crack the code by signing up on Facebook and Samsungs Microsite.
ROLE Creative Lead
AGENCY Cheil Global
MEDIA Content / Design / Digital / Retail / Experiential / Social / OOH
RESULTS The first ambient display and digital campaign that was cheap and successful