SARAH MARIA DOYLE
CREATIVE DIRECTOR
ROLLS-ROYCE
VIP GLOBAL REVEAL
This global launch was directed into three core audiences — dealers, customers and prospects.
Rolls-Royce cars are designed with such ‘Power’, ‘Style’ and ‘Drama’ that a creative space becomes incidental.
I sourced my information from the Rolls-Royce brand book - Insight “When a Rolls-Royce drives by, the world stands still” and took myself to experience what its’ like to drive a RR and talk directly to the Rolls-Royce dealers. The moment I stepped into the showroom, I was going to experience something unique… getting close and put into the driver seat of the RR I was captivated… and my rational came clear and I was ready to create the unexpected for the RR audience.
Thus, creating THAT moment in time when the world DOES stands still. It represents the immutable ‘Power' and ‘Drama’ of Rolls-Royce ownership.
To celebrate this I’ve created a multi-dimensional way of marking a momentous occasion in automotive history ‘Time Stands Still’.
Using this theme I ‘Styled’ standout moments for the audience to be captivated all the way until the Rolls-Royce got revealed.
ROLE Creative Director
AGENCY GPJ
MEDIA Content / Experiential / Storyboarding
Capturing the moment and the unique formations.
Impactful but minimalist — making people stop, observe and interact.
We break down the audience into small groups so they can be seated into the 9D rotating platform.
Captivating the audience with the CEO Key Note Presentation, 9D Film and RR5 Reveal.
We open up sun rising and blurred traffic through busy streets.
We see a glimpse of the RR5 reflected on a store window, everything else is motionless...
The rainwater spins off the RR5 wheel we zoom in slowly, as we do the audience is hit by a beam of light and spray of droplets.
The car rotates, The backdrop fades to black…and the RR5, dramatically lit, is revealed in all its glory.
This experience will be easy to dismantle and take on a global tour around the world inside bespoke locations.
This experience will be easy to dismantle and take on a global tour around the world for open events.