SARAH MARIA DOYLE
CREATIVE DIRECTOR

 

 

YOU'VE GOT THE POWER 

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My main objective was to let the customers get hands-on with the Samsung Galaxy Note 9 and all its new exciting features by expressing yourself. Across multiple phases of the launch I create experiences that highlighted the technological advancements of the device in a personal way that made the customer want to use and play with the device and get lost in the moment. From being inspired by a live illustrator to the precision of the S-Pen in a confetti booths - where you are in control - point, pose and click. The angel would then show you how to make a gif and share it on social media. Building live content to amplify the product and drive footfall to the O2 Stores.

 

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ROLE Strategy Creative Director

AGENCY TC Communication

MEDIA Content / Experiential / Retail / Social 

RESULTS "The best activation and the best execution. Totally on point." Alex Palmer - Samsung