BE AUDI POSITIVE
Audi National Forum and Product Show
To build my creative proposal I organised one to one with dealers directly to find out the pros & cons of past events. This gave me the simple solution to keep things short and informative in the keynote presentations to allow more time for networking - create wow moments to capture the imagination and create more conversation with the delegates. With more Audi representatives walking the floor and serving the delegates - they could have one to one contact without feeling rushed to chat. When it came to the gala it really was a celebration experience that entertained and empowered the delegates to boost the future sales of AUDI.
ROLE Creative Director
AGENCY George P Johnson
MEDIA Content / Experiential / Digital