AUDI

AUDI POSITIVE

MY ROLE

Senior Art Director & Designer

 

THE AGENCY

GPJ

THE CHALLENGE

Audi National Forum and Product Show. Motivate and engage the delegates so they network and ask more questions so they know more about the key messages Audi wants to project for the future.

 

MY APPROACH

To answer the challenges of this brief I talked to client and dealers directly to find out the pros & cons of past events. This gave me the simple solution to keep things short and informative in the keynote presentations and allow more time for networking - create wow moments to capture the imagination and create more conversation with the delegates. With more Audi representatives walking the floor and serving the delegates - they could have one to one contact without feeling rushed to chat. When it came to the gala it really was a celebration experience that entertained and empowered the delegates that will boost the future sales.

© 2015 by Sarah Doyle