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NIKE asked for a creative director response and set a brief to help grow their sustainable community and drive sales within a new target audience via
a social first
 / pop up experience. Campaign theme and key touch points to 'Show & Tell' how the ideas work in a 20 minute presentation.



Gain as much attention and media coverage as possible

Drive traffic to the experience in person and build community online

Think about third parties joining the campaign



Find a suitable space in London to start the Global Campaign 



Summer Holidays (June)


TASK (part of my creative response)

NIKE: Interactive experience to cover 3 key touch points:

Social: Informative ways to target the audience and build a stronger community 

Physical: Innovate ways to organise a smarter experience for high footfall

Digital: Immersive ways to engage, educate and capture the customers 


ROLE Strategy Creative Director

AGENCY Pitch Work

MEDIA Creative Strategy / Social Campaign / Drive footfall / Interactive Pop-up Experience  

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