HI-TEC

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GET CARRIED AWAY

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I was asked to relaunch the new V-lite product range. Being the lightest trainer in the market I came up with the brand style and messaging to promote that your feet will be so light you'll ‘GET CARRIED AWAY' with whatever you do. Using urban street graphics and reflectors to create fun installations and OOH posters to make HI-TEC cool again with the youth market.

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ROLE Senior Art Director

AGENCY Boy Meets Girl

MEDIA Branding / Copy / Packaging / Retail / Social / OOH

RESULTS Pitch Win

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