HI-TEC

GET CARRIED AWAY
I was asked to relaunch the new V-lite product range. Being the lightest trainer in the market I came up with the brand style and messaging to promote that your feet will be so light you'll ‘GET CARRIED AWAY' with whatever you do. Using urban street graphics and reflectors to create fun installations and OOH posters to make HI-TEC cool again with the youth market.
 
ROLE Senior Art Director

AGENCY Boy Meets Girl

MEDIA Branding / Copy / Packaging / Retail / Social / OOH

RESULTS Pitch Win

HERO GRAPHIC
HERO GRAPHIC
AMBIANT MEDIA
AMBIANT MEDIA
MAGAZINE ADVERT
MAGAZINE ADVERT
SOCIAL COMMUNITY
SOCIAL COMMUNITY
REFLECTIVE OOH POSTER
REFLECTIVE OOH POSTER
INSTORE DISPLAY
INSTORE DISPLAY
SHOE DISPLAY
SHOE DISPLAY
SHOE PACKAGING
SHOE PACKAGING
GIVEAWAY: BOUNCING SHOE
GIVEAWAY: BOUNCING SHOE