SAMSUNG NEO QLED

GREATNESS NEVER ENDS, BUT EVOLVES

Samsung are running a campaign promoting the NEO QLED 8K flagship range in two key marketing areas General TV and Gaming enthusiasts. Due to a poor launch lacking campaign activity Samsung's main objective is to flood the social markets to regain 70% majority and regain buyers consideration.

My task with a copy writer was to create storyboards and visuals to give the client ideas of ways to drive content to market quickly using assets from the products brand bible. Highlighting the key features that would be key considerations to the target audience for product awareness.

ROLE Creative Director

AGENCY KHWS

MEDIA Design / Art Direction / Editing / Digital TV / Social

RESULTS This concept was embraced by the Samsung and rollout was activated from first stage presentation.