HTC

QUIETLY BRILLIANT

The role of communication for our customer’s journey was: interest, distinctiveness, relevance and viability.

Using ambient media and live events to create visual noise for the retail product launch. I created a visual story titled ‘unleash the sound' to work in contrast with HTC brand message and the ATL campaign message by making things smash, vibrate and jump.

The retail toolkit was designed to make it easy for staff to set up and drive footfall to the store with the smash window... this way we could make the new mobile product stand out with the partnership of the beats headphones. Once instore the ambient branding continued to make the product stand out from vibrating staff T's to CD design wobblers.

ROLE Design Director / Copywriter

AGENCY Elvis

MEDIA Retail Branding / Ambient Activations

RESULTS Won future work with HTC for the year