NHS

 

CARE AND SHARE

Grabbing the attention of the youth market on the roads to care and share about they are doing, when they are loose with their friends. Hoping to shock in a caring way so, it grabs their attention, action the personalised app to warn their friends.

WEAR YOUR HELMET APP

Live warning's on the busy City streets: Accidents / Pot holes and Traffic. While you are on route you will be notified when you are close to the hazard area and take caution. You can also take photos and add to the live report and share with other bikers, scooter riders on the app. Hopefully wearing a Helmet.

BELT UP APP

Personalised ‘Belt up’ Messages (Bluetooth technology). To remind your friends or loved ones to wear a safety belt at all times. Record your personalised message “Belt Up-Sarah” and send to user. To activate this message simply turn on Bluetooth (vehicle and device) and the alarm will trigger when you step inside the vehicle.

ROLE Creative Director

AGENCY Personal Project

MEDIA App / OOH / Social

RESULTS In production