How to grab the attention of the youth market to care and share about safety on the roads. Keep safe amongst your friends, or else ... when you look closer to the images a shocking realisation unfolds. Both compositions are a one shot take, to keep it real. To make these posters come alive I created Smart Apps to share with friends who care.
SMART APPS IDEAS
WEAR YOUR HELMET
Live warning's on the busy City streets: Accidents / Pot holes and Traffic. While you are on route you will be notified when you are close to the hazard area and take caution. You can also take photos and add to the live report and share with other bikers, scooter riders on the app. Hopefully wearing a Helmet.
Personalised ‘Belt up’ Messages (Bluetooth technology). To remind your friends or loved ones to wear a safety belt at all times. Record your personalised message “Belt Up-Sarah” and send to user. To activate this message simply turn on Bluetooth (vehicle and device) and the alarm will trigger when you step inside the vehicle.
ROLE Creative Director
AGENCY Personal Project
MEDIA App / OOH / Social
RESULTS In production