ROSA BLANCA

SAMPLING ACTIVATION "REFRESHLY GOOD TASTE"

ROSA BLANCA is looking for a creative partner to elevate their brand experiences in the UK, driving both growth and impact. From creative brainstorming to execution, and with a focus on measurement and learning. Collaboration partnership is key with this agency to work and build trust.

OBJECTIVE (part of my creative response)

Make it simple
Go beyond the traditional codes of product heritage and craftsmanship as it's not brewed Majorca yet - it's all about the refreshing 'citrus hop' taste.

Make it recognisable
Elevate Rosa Blanca’s product and brand awareness into the UK Market - brand design needs to be informative and modern to attract the 'new' consumers.

Make it enjoyable
Shift UK consumer perceptions of low alcohol lager - lager drinkers tastes are complex, need to build customer loyalty so others will follow the trend.

LOCATION
Build brand awareness with sampling activations across the UK in the Summer of 2025.

VISION (part of my creative response)

My goal is to create moments that reframe how consumers see the low alcohol product as a tasteless bland. Setting the stage for a REFRESHING CITRUS taste reveal that embodies the new drinkers lifestyles ‘The Summer Social Taste Club’ and creating experiences that do more. Making Rosa Blanca peoples first choice of refreshment because it tastes surprising good. To do this I curated ideas through the lens of the trend setters who drink to be social and have active lifestyles. This creating bespoke experiences embodying Rosa Blanca’s new brand values. Modern, boundary-pushing, and unexpected in every way.

RESULTS

Pitch Win. Client is now using our creative proposals (including the new brand toolkit) to retarget their marketing strategy for the relaunch.

ROLE Creative Strategy and Direction / 2D Brand Designer / Copywriting

AGENCY Energy

MEDIA Sampling Activations Areas: Social First Tours / Festivals / Retail / Travel Stations