NIVEA MEN

INTERNATIONAL MEN'S DAY 2022 AWARENESS CAMPAIGN

THE BRIEF

For IMD Awareness Campaign, NIVEA MEN are focusing on men’s mental well-being, and the positive impact friends can have by being actively aware of one another. On November 19th we’re encouraging everyone, everywhere to reach out and offer support to your friends, and ensure no one has to face anything on their own. Making a positive difference to the wellbeing and lives of men and boys (by encouraging people to actively "REACH OUT"). Raising awareness or funds for charities supporting men and boys to open up and share conversations.

The mock up samples shown here are my creative director response for a client’s first stage response and conversation that only took a few days to produce. They include In store FSDU and Social ideas that hold true to the NIVEA and IMD BRAND using assets from the campaigns poem, real stats, key messaging to drive reactive ideas.

ROLE Creative Director

AGENCY Delta Group

MEDIA Interactive FSDU / Social Awareness Campaigns

INTEGRATED