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SKODA

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FAMILYING ADVENTURES
 
Turning brand philosophy into a real-world experience.

THE CHALLENGE
Make Škoda more than the car on display. Bring its family-first philosophy, clever functionality and sustainable future to life through experiences people could genuinely connect with.

THE BIG IDEA
Family adventures, reimagined. I got under the skin of Škoda’s philosophy and reimagined it from the consumer’s perspective. The result was a family-first creative platform that turned the cars themselves into part of the adventure. Bringing together discovery, play, sustainability and next-generation in-car entertainment powered by Adobe Firefly.

THE EXPERIENCE
A connected activation strategy designed to flex across CarFest, the British Grand Prix and Crufts.
From interactive agility challenges and sustainable play to AI-generated family films and in-car entertainment, every touchpoint gave families a reason to participate, connect with the brand and experience the product differently.
The car wasn’t just on the stand. It was part of the story.

THE RESULT
Pitch win. A creative platform built to go beyond the event.
“The board loved how we went above and beyond the creative vision of the brief. Not only did we hero the car but made it part of the interactive stands itself to sell the key features. Powered by the people. Sustainable built. Which is all on brand for the future sales of Škoda. When can we start?”
Client feedback
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ROLE Creative Director
AGENCY Energy
MEDIA Creative Strategy / Interactive Touch points / 2D Design / Copy 
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