TIA MARIA

SHAKE YOUR...

The brief was to build awareness of the Tia Maria 'Espresso Martini' at UK music festivals, using sampling and experiential ideas to drive footfall and engagement.

I explored “SHAKE YOUR…” as a playful creative platform to bring the brand to life across different festival touchpoints.

SHAKE YOUR TASTE reimagines sampling as a retro ice cream parlour-inspired pop-up, while SHAKE YOUR VIBE takes the idea into music, participation and social. Creating a reason to visit the Tia Maria cocktail bar and building towards a 'Chain Dance' World Record attempt.

These are some of the key activation ideas from the pitch, supported by a wider strategy and creative development deck exploring the full experience.

ROLE Creative Director
OUTPUT Creative strategy / Concept development / Experience design / Activation / Social & digital / Key visuals
CLIENT Tia Maria

THINKING