SARAH MARIA DOYLE
CREATIVE DIRECTOR + CONSULTANT

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CURIOUS BY SOUND

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I developed the creative strategy and overarching experience concept for Curious by Sound. Exploring how sound, technology and art could create a more playful and unexpected expression of the IQOS brand within the music environment.

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The thinking was to take the idea of sampling beyond music, using emerging technology and live content to create an experience that felt contemporary, social and culturally relevant.

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I developed the creative platform, experience narrative and activation ideas, including the THE KEY concept and the loyalty/awards thinking that could extend the idea beyond the festival.

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The work was then taken into the next phase of design and visual development.

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ROLE Creative Director / Creative Strategy
CLIENT Battle Royal Studios. Berlin.