SAMSUNG ULTRA TOUCH
TOUCH THE EDGE
The concept centers around ‘real people’ living their lives at the 'Cutting Edge of Style'.
These are aspirational youth who, through their networks of friends, are always in the know - we see their world and document it. They are style leaders, the sort of people others follow. By associating these people with Samsung Ultra Touch and by allowing them to enthuse about the style and features of the phone, we position Ultra Touch as the phone to have if you desire to be at he forefront of style. The graphics visually integrates the design and functionality of the phone embracing their lifestyles.