BRIEFING AREA

 

SAMSUNG GALAXY S10

NDA PRESS PREVIEW

MY ROLE

Creative Lead

THE AGENCY

Smyle

THE CHALLENGE

Create and deliver a memorable and creative NDA press pre-brief for the Galaxy S10 that generates excitement and drives meaningful content creation. 

MY APPROACH

I creatively lead the ideation of this experiential approach to brief media on the key features of the S10, through innovative product demos and hands-on experiences. These included a mirrored Infinity Booth with multicolour LED lighting to showcase the camera modes and a Magnetic PowerShare demo to visually represent the electromagnetic transfer of the S10’s Power Share function.

The wider environment was created using bold colour blocking and styled dressing, both reflective of the devices key colours to create the perfect backdrop for press content capture and interviews. 

 

THE EFFECT

From my creative research and understanding of the Samsung product the first presentation was such a success and on point we had the concepts and several key demonstration sign off.

Positive response from media resulting in over 739 articles in the week following the event.

The event also generated lots of interest from other markets, with multiple requests to repurpose the designs and activations. 

© 2015 by Sarah Doyle

BRIEFING ROOM & PRODUCT REVEAL