JERK & BEYOND FESTIVAL
A CARIBBEAN TASTE SENSATION
Creative Director, Designer and Copywriter.
Brand launch the first ever 3 day Caribbean Food & Rum Festival at Old Spitalfields Market, London.
This was a personal project of mine liasing directly with the clients who had never organised an event before on a shoe-string budget and short timescale. I took them on the creative journey and exploration to showcase and introduce the Caribbean Food / Rum / Soul to a new market. The brand look and feel was designed to celebrate this by using colourful imagery to highlight a taste sensation with modern typography that would appeal to all tribes.
Overall a huge success and the client is looking for a bigger venue for next years festival. On the second day they had to stop people entering into the designated area of the market as it was overcrowding as nobody wanted to leave.