SAMSUNG GALAXY SII
DISCOVER YOUR NEW GALAXY
I created a visual journey that connected the launch event with the same message to retail. Transporting our audiences from every day life into a new dimension. They’ll get to understand that Samsung Galaxy S Series is revolutionizing mobile devices. We’ll take them to the very edge of their imagination, inspiring wonder at every touch point from the global launch to drive customer purchase via social media and retail.
ROLE Digital Creative Director
AGENCY George P Johnson
MEDIA Branding / Content / Experiential / Promotional / Social / Retail / DOOH
RESULTS First time we presented an APP as the hero connection between all the mediums to build a brand community.