MORE THAN TALK
The challenge was to make 400,000 women breast aware through the 'More Than Talk' sponsorship. Samsung’s CSR Pink Ribbon' for Breast Cancer awareness month in October throughout Europe.
I sourced a new creative team and creatively lead an 360 campaign (creating a new logo and toolkit to show other agencies how to do it). Actioning people to pledge their promises and share the message 'Everybody's Doing It'. This drove traffic to the 'More Than Talk' microsite that was translated into 23 countries and The Susan G. Komen Facebook page. I also pushed Samsung internal teams not just the mobile department to get involved - which pushed the money raised to record amounts.
ROLE Creative Director
AGENCY Cheil EMEA
MEDIA Branding / Content / Digital / Experiential / Social / OOH
RESULTS Over £6 million was raised for European Breast Cancer Charities.