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UNLEASH YOUR MUSIC
 
From the ATL campaign message “Music the way it’s meant to be heard”, I created a visual story titled ‘Unleash your music' into the retail market. The role of communication for our customer’s journey was: interest, distinctiveness, relevance and viability. Using ambient media and live events to really make noise for the product launch. This was then turned into a digital toolkit that could be used throughout the Asia market

 

THE IMPACT

The success was so well received we were given the next 5 product launches as shown in the video.

 

 

HTC SENSATION XE / BEATS AUDIO

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