UNLEASH YOUR MUSIC
From the ATL campaign message “Music the way it’s meant to be heard”, I created a visual story titled ‘Unleash your music' into the retail market. The role of communication for our customer’s journey was: interest, distinctiveness, relevance and viability. Using ambient media and live events to really make noise for the product launch. This was then turned into a digital toolkit that could be used throughout the Asia market
The success was so well received we were given the next 5 product launches as shown in the video.