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SARAH MARIA DOYLE
ASSOCIATE CREATIVE DIRECTOR

RETAIL POSTER

MALL EVENT

WINDOW DISPLAY

INSTORE BRANDING

WOBBLER AND T'SHIRT

STAFF LANDYARD
UNLEASH YOUR MUSIC
From the ATL campaign message “Music the way it’s meant to be heard”, I created a visual story titled ‘Unleash your music' into the retail market. The role of communication for our customer’s journey was: interest, distinctiveness, relevance and viability. Using ambient media and live events to really make noise for the product launch. This was then turned into a digital toolkit that could be used throughout the Asia market
THE IMPACT
The success was so well received we were given the next 5 product launches as shown in the video.
HTC SENSATION XE / BEATS AUDIO
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