WE LOVE LIVING UPSIDE DOWN
Teamed with my creative partner we created YOTA's brand message 'See things differently' and product campaign “We love living upside down” using social media. Get people talking about this unique campaign/product and drive them to the shopping mails to see for themselves the POP UP sample shop. Come test the product and be involved in live activations and prize giving’s. All the assets captured would be used to build YOTA's community and future campaign as a real product for the people.