O2 SAMSUNG GALAXY NOTE 9 LAUNCH

YOU'VE GOT THE POWER​

MY ROLE

Senior Art Director 

 

THE AGENCY

TC Communication

THE CHALLENGE

Create an experiential campaign that would inspire customers to the key product feature of the new Samsung Galaxy Note 9 at the O2 stores and get purchasing.

 

MY APPROACH

My main objective was once the customers were in-store get hands-on with the Samsung Galaxy Note 9 and all its new exciting features and express yourself. Across multiple phases of the launch I create experiences that highlighted the technological advancements of the device in a personal way that made the customer want to use and play with the device and get lost in the moment. From beign inspired by an illustrator demonstrating the capabiliris and pricision of the Spen to confetti booths -where you are in control - point , pose and click. We captured you having a photogrphic momuch fun you had with this device without anyone selling a pitch to you.

THE EFFECT

"The best activation and the best execution. Totally on point." Alex Palmer - Samsung

© 2015 by Sarah Doyle