O2 SAMSUNG GALAXY NOTE 9 LAUNCH
YOU'VE GOT THE POWER
Senior Art Director
Create an experiential campaign that would inspire customers to the key product feature of the new Samsung Galaxy Note 9 at the O2 stores and get purchasing.
My main objective was once the customers were in-store get hands-on with the Samsung Galaxy Note 9 and all its new exciting features and express yourself. Across multiple phases of the launch I create experiences that highlighted the technological advancements of the device in a personal way that made the customer want to use and play with the device and get lost in the moment. From beign inspired by an illustrator demonstrating the capabiliris and pricision of the Spen to confetti booths -where you are in control - point , pose and click. We captured you having a photogrphic momuch fun you had with this device without anyone selling a pitch to you.
"The best activation and the best execution. Totally on point." Alex Palmer - Samsung