KEY VISUAL
KEY VISUAL
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ROAD SHOW SET UP
ROAD SHOW SET UP
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START TYPE OFF
START TYPE OFF
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SAMPLE QUESTIONS
SAMPLE QUESTIONS
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YOUR TYPE OF TRIBE IS...
YOUR TYPE OF TRIBE IS...
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SOCIAL COMMUNITY
SOCIAL COMMUNITY
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MICROSOFT

THE GREAT BRITISH TYPE OFF

MY ROLE

Senior Art Director 

 

THE AGENCY

Direction Group

 

THE CHALLENGE

Around 45% of us start to type before 9am every day. But loads of those early birds reckon their typing skills are average at best. Microsoft wanted to show a different kind of working life. One where the right keyboard made typing a whole lot more effective and comfortable.

 

MY APPROACH

Teamed with a copywriter we created a fun way to approach everyday people basing this experience on TTGBO tv series... A specially designed VW Camper Van travelled to 20 retail parks (close to Curry’s/PC World fro easy ). There, shoppers tested out five Microsoft keyboards in the Great British Type Off. An app told them what Type they were, then offered a keyboard suggestion and a click-to-buy option. We’d chosen locations close to Curry’s/PC World, so the result was instant sales opportunities.

 

THE EFFECTS

Provided ready-made stories for radio and social media

Reached over 32 million consumers

Sold lots of extra keyboards