KEY VISUAL
KEY VISUAL
ROAD SHOW SET UP
ROAD SHOW SET UP
START TYPE OFF
START TYPE OFF
SAMPLE QUESTIONS
SAMPLE QUESTIONS
YOUR TYPE OF TRIBE IS...
YOUR TYPE OF TRIBE IS...
SOCIAL COMMUNITY
SOCIAL COMMUNITY

 

MICROSOFT

THE GREAT BRITISH TYPE OFF

MY ROLE

Senior Art Director 

 

THE AGENCY

Direction Group

 

THE CHALLENGE

Around 45% of us start to type before 9am every day. But loads of those early birds reckon their typing skills are average at best. Microsoft wanted to show a different kind of working life. One where the right keyboard made typing a whole lot more effective and comfortable.

 

MY APPROACH

Teamed with a copywriter we created a fun way to approach everyday people basing this experience on TTGBO tv series... A specially designed VW Camper Van travelled to 20 retail parks (close to Curry’s/PC World fro easy ). There, shoppers tested out five Microsoft keyboards in the Great British Type Off. An app told them what Type they were, then offered a keyboard suggestion and a click-to-buy option. We’d chosen locations close to Curry’s/PC World, so the result was instant sales opportunities.

 

THE EFFECTS

Provided ready-made stories for radio and social media

Reached over 32 million consumers

Sold lots of extra keyboards