MARTINI

RECOGNISABLE MOMENTS

MY ROLE

Social Concepts

 

THE AGENCY

AMV Digital

THE CHALLENGE

The strategic framework of this challenge was to drive awareness of serve by positioning it in context of the occasion and drive purchase intent (on-trade and of-trade).

MY APPROACH

I created a selection of tongue-in-cheek social ideas that people can relate to and make excuses to celebrate with a bottle of Martini Sparkling, no matter how small or how silly or iconic... Martini elevates the everyday moment bringing energy and fun, making it into something special.

THE EFFECT

I was excited to see that my scamps where later signed of by the client. Went live socially on Instagram and Facebook in 2019.

© 2015 by Sarah Doyle