JERK & BEYOND FESTIVAL

A CARIBBEAN TASTE SENSATION

MY ROLE

Creative Director, Designer and Copywriter. 

 

THE CLIENT

Limin' Restaurant

THE CHALLENGE

Brand launch the first ever 3 day Caribbean Food & Rum Festival at Old Spitalfields Market, London.

 

MY APPROACH

This was a personal project of mine liasing directly with the clients who had never organised an event before on a shoe-string budget and short timescale. I took them on the creative journey and exploration to showcase and introduce the Caribbean Food / Rum / Soul to a new market. The brand look and feel was designed to celebrate this by using colourful imagery to highlight a taste sensation with modern typography that would appeal to all tribes.

THE EFFECT

Overall a huge success and the client is looking for a bigger venue for next years festival. On the second day they had to stop people entering into the designated area of the market as it was overcrowding as nobody wanted to leave.

© 2015 by Sarah Doyle

FOOD PACKAGING