From my own research I found that Cisco owned a product called ‘Social Mine’ which monitored and managed online dialogue content. With this information I was able to make social content the ‘heartbeat’ of the entire event and generate a year-round virtual dialogue to support and enhance the live experience globally. Inspire and motivate delegate participation for Cisco Live! London. Yes, it really will make Cisco People - Smart and Connected. The creative team and I was then able to create 360 touch points for all communication (apps, branding, digital media and a spectacular ‘Social Media Hub’ using 32,000 LEDs lights to display live information). All data created would be used to enhance future Cisco Live! events.


ROLE Digital Creative Director

AGENCY George P. Johnson

MEDIA Live Event

RESULTS Attendance went up by 12%. 37.5 million impressions on Twitter. 162,000 blog posts.1,250 photos and video uploads. Delegates gave it 4.5 / 5.

AWARDS European Best Event Awards 2013: Best European Conference. AEO Awards 2013: Best use of Social Media . C&IT Excellence. Award 2013: 

Best Global Congress.